Our FREE Monthly Tax Debt Webinar

Join us for our FREE Webinar!

Tax relief companies advertise help for taxpayers in distress — in exchange for an upfront fee, which can be thousands of dollars. They say they’ll apply for IRS hardship programs to lower or even eliminate your federal tax debts. They even promise to stop back-tax collection. But the truth is that most taxpayers are unlikely to qualify for the programs these scammers advertise.

In many cases, these companies don’t settle your tax debt. Some don’t even send your paperwork to the IRS to apply for programs to help you. These companies often leave people even further in debt.

If one owes back taxes and doesn’t know how their going to pay the debt, then we’ve got news for you! Join us for our next FREE webinar “10 Ways To Settle IRS & State Tax Debt” which is being held on Thursday June 15th 2023 at Noon CST.
We plan to hold these webinars monthly so if you’re reading this after June 15th, still click the link below.  If another webinar is planned, the page will be updated to show you the date of the next scheduled webinar.

Upon sign up, you will immediately receive instructions on how to join to the webinar, as well as Jared’s special report 5 Questions To Ask Any Tax Resolution Firm BEFORE Paying Them A Dime.”

ALL attendees will be eligible to receive a comprehensive 30-minute Tax Debt Settlement Analysis and personalized Tax Resolution Plan. This plan is regularly $175, but FREE to all attendees, so act NOW!

To learn more visit www.solvemytaxmess.com and then sign up.  Space is always limited so don’t miss your chance to attend this exclusive event!

New Website – Make My Money Make Sense!

Click the image to visit our new money management website – Make My Money Make Sense!

We know we’ve been “ghost” for a little while and all we can say is that a lot has happened during the period that we were all dealing with Covid-19. Part of what happened is we were in the Bat Cave deep in work. So today we have two VERY special announcements to make.

ANNOUNCEMENT #1 – The launch of Make My Money Make Sense

We’re very pleased to announce the launch of Make My Money Make Sense – our new financial education and money management website!

This site has been in “development” for a little over 2 years and is the culmination of all those YouTube videos we’ve created. 😁It talks about all things money management for businesses and individuals via our blog, videos and course page.

While it’s being rolled out with a small amount of content, look for it to quickly grow as we finalize some things in the very near future.

A few quick links to check out:
Website
Blog article explaining the site and related video explaining George Floyd’s inspiration of this endeavor (we bypassed the beginning of the video so it starts right at the point where Jared tells the story of creating the YouTube channel – which ultimately was being done to roll videos into this site upon completion).

Welcome video from Jared explaining what’s on the site.


ANNOUNCEMENT #2 – The launch of our first online course

With the launch of Make My Money Make Sense – comes the launch of our first online course! How to File Back Taxes – A Step By Step Guide is now available for purchase. This course is an expansion of our most viewed YouTube video How To File Back Tax Returns | TCC and will teach:

  • Those who have back taxes and are looking for a course how to solve them via a DIY method or,
  • Tax professionals who want to learn the nuances of filing back tax returns so they can either solve their client’s problems OR learn how to add this valuable service offering to their product line up.
The YouTube video that inspired the course!

To celebrate, from now until 11:30PM CST on December 31st 2022, customers can get it for 50% off the $97 normal price. To claim the discount use the coupon code “HOLIDAY50” at checkout (case sensitive). If you have any issues using the code just contact us via the email or phone number in the footer of this post.

To purchase the course or learn more you can visit the course and products page on the website or go straight to the sales page.

That’s all for now. Look for us to get back to creating blog content on a more “regular” basis in the very near future!

500 Subscriber Thank You Giveaway

Don’t want to read the post? Then click here to watch the YouTube video instead!

So back when we started our YouTube channel in 2020, we had a goal of getting to 500 subscribers by June of 2021.  Well, while we didn’t get there by June, we’re pleased to say that we reached 500 subscribers on August 5th 2021 thanks to your help!

So…thank you, thank you, thank you so VERY MUCH to everyone for helping us reach more people to help them with understanding their money and achieving their wealth goals.  But now, we’ve got a new goal, and that goal is to get to 750 subscribers by December 31st 2021. To do that, we’ve got a really awesome contest that everyone can enter whether they are or aren’t a current subscriber of our channel. 

Contest Instructions

If you’re not subscribed to the channel, all you have to do is just head on over to our channel page.  Once there, click the little subscribe button and then make sure you click that little bell icon so it turns grey.  That way, you’ll get notifications whenever we upload a new video.

Make sure you turn on notifications! ?

Once you’ve done that, just take a picture or screenshot of your subscription page and shoot it to us via and email by clicking this link. It’s just that simple!

Now if you’re already subscribed, you can still play along and win too. All you have to do is just send an email to some of your closest friends or colleagues inviting them to subscribe to the channel.  We put a sample email in the description of this YouTube video to make it really easy for you to just cut paste and send.

Once you’ve sent the email, just either send us a picture of that email or you can actually just BCC us on the email when it goes out. Now don’t worry, we’re not gonna take your friend’s email addresses and spam people or anything like that. ? In the end, you can do whatever your comfortable with. All we need is proof that you’re telling people about the channel.

The Prize?

So what’s the prize?  We’ll on Labor Day (9/6/21) we’ll pick 5 lucky winners who will receive a 100% FREE autographed copy of Jared’s book How To Slash Your Taxes Legally and Ethically.  Hey, what better way to work on minding your money then by learning how you can save on your taxes for FREE right?

Once again, we thank you all so much for helping us get to our 500 subscriber goal and here’s to us getting to 750 by December 31st

By |2021-08-17T20:11:31-06:00August 17, 2021|Categories: General Ramblings|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Money Management YouTube Series

Our YouTube videos discuss money management and tax saving strategies. Artwork compliments of Michael Voogd at VoogDesigns!

Many Americans often find themselves broke and living paycheck to paycheck. But why does this happen? Is it because of lack of income/earnings? Is it due to not having certain “higher” level education or degrees like a Bachelor’s or Master’s degree from college? Is it because of certain race, gender, sexual preference or other items which can be discriminated against? Contrary to popular belief, it’s NOT just tied to how much money a person makes.

George Floyd’s Impact, Inspiration and Legacy

In early 2020, because of the tragic murder and death of George Floyd, Americans were forced to confront some realities that some would rather not. His death, on top of many Americans being out of work due to the Covid-19 Pandemic, was just enough to push us into a tailspin of social unrest. The resulting looting, rioting and “every person for themselves” mentality which followed, made one thing clear (if it was to no one other than ourselves). Through no fault of their own, many Americans are only one paycheck away from disaster.

This can be a small disaster like missing a cell phone bill, a cable bill or not having enough to go out and eat at your favorite restaurant. Or it could be a serious disaster like missing a rent or mortgage payment, getting evicted, or having to turn to a food pantry for help.

Our good friend, and client, Ashanti Johnson over at 360 Mind Body Soul here in Chicago, encouraged us to start a video series in connection with a virtual wellness summit that our CEO, Jared Rogers, participated in. Check out this specific point in Episode 10 where Jared shares a snippet of her summit and talks about George Floyd and the resulting motivation to launch the series.

In the end, seeing as we deal with money on a day-in and day-out basis, it only made sense that we should work to share the knowledge we have built up over the years with those who need it the most. So, through a culmination of all of the above, we decided that we had an obligation to do more.

Minding My Money Mondays & Tax Chit Chat

Minding My Money Mondays (#MMMM) was the YouTube series that was directly birthed following the events after Mr. Floyd’s death. In early December, we created a separate series called Tax Chit Chat (#TCC) that is for those looking specifically for just tax tips. All videos will ultimately get rolled into a much larger money management website (hopefully by early H2 of 2021), but in the interim, you can follow both series by subscribing to our YouTube channel. Each series has it’s own playlist and releases videos according to it’s prescribed schedule.

Video Episode Listing

Shown below is a listing of the episodes that were created through the date of this blog post. They go from most recent back to the very first episode. To catch an episode, simply click the title above the video thumbnail and you’ll be taken directly to it within YouTube. It’s our sincere hope that that you:

  1. Enjoy the videos and learn from them
  2. Spread the word on social media via the hashtags #MMMM and #TCC as we really hope to help people “Make My Money Make Sense!”
  3. Eventually join us on the money management website once it’s launched
  4. Send us questions and video suggestions at questions@makemymoneymakesense.com as we hope to help everyone learn how to better manage their money and avoid financial disaster (although NO ONE saw a Covid-19 type event coming).
3 Reasons People Are Broke! | MMMM S1 EP26
Top Year End Tax Saving Tips For 2020 | TCC S1 EP1
How Much To Contribute To Your 401K or Retirement Plan? | MMMM S1 EP25
How to save money buying a new car | MMMM S1 EP24
Move Out of Parents House After Graduating? | MMMM S1 EP23
Saving Money On A Tight Budget or Low Income| MMMM S1 EP22
Inherited $200K; Dealing With A Windfall| MMMM S1 EP21
Drain My Savings To Pay Off Debt? | MMMM S1 EP20
Wealth Is A Game of Emotions! | MMMM S1 EP19
Big Bank vs. Online Bank vs. Credit Union | MMMM S1 EP18
Tax Loss Harvesting Explained | MMMM S1 EP16
Student Loans: Pay Off or Pay For Life? | MMMM S1 EP15
Pay Off High Interest of High Balance Card First? | MMMM S1 EP14
Alternatives to low interest CDs | MMMM S1 EP13
5 ways to make $1,000! | MMMM S1 EP12
Broke? How to start an emergency fund from ZERO! | MMMM S1 EP11
Without these 2, you’ll never have money success! | MMMM S1 EP10
Poor money habits = profits for banks! | MMMM S1 EP9
Rockefeller on The Power of Interest | MMMM S1 EP8
IRS Guaranteed Installment Agreement | MMMM S1 EP7
I Can’t Pay The IRS; Now What? | MMMM S1 EP6
How To Get A 800+ Credit Score | MMMM S1 EP5
What Makes Up Your Credit Score? | MMMM S1 EP4
How Should You Manage Money? | MMMM S1 EP3
What Is A (Ideal) Budget? | MMMM S1 EP2
What is Money? | MMMM S1 EP1
By |2024-04-13T14:31:20-06:00December 14, 2020|Categories: Accounting Talk, Tax Talk|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

A Bike, A Storm, A Reminder About Life

After a storm, the sun always shines bright!

As I write this, the world is at a standstill due to Covid-19. Riding my bike during a recent rain storm reminded me of an important life lesson. What was the lesson? That the sun always shines brightest after a rain storm!

Anyone who knows me is aware of the fact that I love cycling. Not only do I ride bikes, I race them at the amateur level. It’s this racing aspect that requires me to do tons of training, especially during the summer. So today, even though there was the threat of rain, I decided to go for a decent ride (40 miles). It was my hope, that I would at least be able to make it to the halfway point without getting soaked.

I was fortunate enough to make it to mile 20 with zero precipitation. But when I turned North to head back home, I could see the storms clouds off in the distance. What was “worse” was that I could hear tons of thunder. While it sounds super cool, typically where there’s thunder there’s lightning. By the way the storm was tracking, I could tell that I was going to miss the brunt of it. But there was a chance that I would get caught by the edge, if I didn’t high tail it back home.

Head down and pushing hard, I told myself if I could get 5 miles North, I might be okay. But about 3 miles up the road, the clouds opened up and started to pour big drops of rain. Not a problem for me. I like being in the rain, and always have since I was a kid. While others sought shelter during storms, I was the weirdo out splashing in puddles just soaking it up. Thunder, lightning, wind and all. Blame the Aquarian in me; it’s the sign of the water bearer! Heck, I did’t even own an umbrella until I started my professional career.

So I kept pushing on, getting wet and marveling at the thunder and how loud it was. However, there was lightning. At first it wasn’t a big deal and the strikes were intermittent. But then there was one strike that was super bright and a little too close to home for me. The one thing that all cyclist are trained is that if there is lightning, it’s best to seek shelter. I mean, it’s not a great idea to be rolling around on a tiny piece of metal when there is a bunch of electricity in the air! So I saw a archway at a building and decided to wait it out. Maybe it was a church? Maybe it was a school? Maybe it was a Catholic school which is why I thought it was a church? Who knows.

As I stood under the archway I was wet, but out of the rain and hopefully clear of getting stuck by lightning. I checked the radar and it looked like the rain was going to 100% stop in about 20 minutes. I text my wife so she would know that I was waiting it out and was safe. Once the worst part of the storm passed, I got back on the bike and resumed my ride. As I was riding, the sun came out as if the almighty themselves had parted the clouds to say hello. It was in that moment that I was reminded of the life lesson I mentioned above. It was also when I decided to take that picture around Wolf Lake!

When we humans are faced with adversity, challenge, struggle and the like, we often go through several phases. In honor of the letter “R” (like my last name) I have named these phases:

  • Reject
  • Resolve
  • Reset
  • Resume
  • Rejoice

You may not have noticed these phases above, but if you go back you can see them all. I rejected the fact that I was about to get caught in a thunderstorm. I resolved that it would happen and sought shelter. During this time, I reset and prepared to ride home wet and in the rain. Once the worst was past, I resumed my ride. Lastly, when the sun came out, I rejoiced and almost forgot about the dangerous lightning that I had been riding through.

While things seem bad and scary around the world right now, it’s good to keep the cycle above in mind. At some point in time, this too will pass. It will be behind us and a long way down the road, it will feel like a distant memory. Right now we may be in the reset phase. All of the Summer sporting activities I love, the lakefront trail, vacations and gatherings with friends are put on hold. I’ve resolved myself to believe that we won’t be able to “resume” until we get to 2021. Hopefully at that time, I can head to the track and “go fast and turn left” with all of my friends as the 2020 season has pretty much been shelved.

Until then, let’s all try to keep one another safe. Practice good hygiene, make sure you social distance, protect the most vulnerable around you and remember to tell those you care about, that you love them on a frequent basis. But never forget, after a storm, the sun always shines bright!

Welcome To Wilson Rogers & Company!

Welcome video with Wilson Rogers & Company CEO Jared Rogers, CPA.  Learn about the services our company offers, how Jared got started in the business and what he likes best about his job.

You can also view this on our YouTube Channel here.  If you want to know more about Jared (or his crazy escapades) then check out the Who’s The Boss category from out blog.

 

Our 10th Year Anniversary!

 

Thanks for the past 10 years!

Thanks for the past 10 years!

So this tax season was a little more challenging than anticipated; thus the reason this post is coming out in October.  Needless to say, back on September 14, 2005 Wilson Rogers & Company came into existence.  That means that 2015 marks 10 years of us being in business!  A lot has happened in that time frame.  So with this post, we thought we would not only recap our history, but just how we were able to make it that long.

2005
So after years of Jared getting “hey, your’re an accountant, I have a tax question for you.” he and Aaronita Wilson decided to start a tax company.  “What are we going to call it?” was the question for a while.  “How about we call it Rogers Wilson” Aaronita would say.  “Nah, how about Wilson Rogers?” Jared replied.  “Kind of sounds like a person.  Some estately dude on a horse playing polo.  It also sounds like another tax company we know…”  And with that, Wilson Rogers & Company took form.

2006
This was the first year that we actually started doing returns for pay.  Some of the key highlights:

  • Mr. Asberry becomes “client number one” by sending us his information.
  • Mr. Simpson becomes the first transmitted return as he was quicker to process than Mr. Asberry!
  • Jared and Aaronita get married on September 22, 2006, thus effectively removing a person named “Wilson” from the company.  Don’t worry, people still ask to speak to Wilson Rogers when they come to the office!

2007-2010
These were the “slow years” for the most part as there really wasn’t much that changed.  Client levels stayed pretty consistent and revenues were largely flat.  This was primarily due to the fact that both Aaronita and Jared maintained full time jobs within Corporate America.  This would start to change in the following year.

2011
Sometime towards the end of 2011, the decision was made that Jared would leave Corporate America to head up our first “retail” office.  Up until this point, all the tax returns were done “in house” by making appointments to pick up documents, preparing the returns at night and then providing the completed return to the client at a later date.  2011 was filled with decisions about health insurance, resignation dates and how to outfit the new office.  Somehow, someway, it all managed to come together.

2012
Tax Season? Ready, Set, Go!

Tax Season? Ready, Set, Go!

So this was the first tax season with the new office.  If you want to read the recap on how it went, you can check that out here.  Some of the things that you won’t see in this post:

  • Mr. Campbell had the honor of becoming “retail client number one” on a cold day in January.  He had all his paperwork…we didn’t have the nice frilly folders to give him his tax return in. Oh man…the early days!
  • At the same time we were opening the office, Jared was moonlighting with the fine folks of Intuit with their Turbotax Ask A Tax Expert (ATE) team.  It was also the year that he broke the wrist on his dominant hand and had to finish out tax season using his left hand.  Talk about bad handwriting!
  • We also took many steps into the marketing world to help get the word out.  One of these included developing relationships with sites like Teaspiller (which was later acquired by Intuit)

2013
So we survived another retail office tax season.  That recap can be found here.  The one standout item for this year was that Teaspiller was purchased by Intuit and folded into the TurboTax brand.  What that did was drive additional tax preparation business to us that was above and beyond what we had projected.  It also continued Jared’s relationship with Intuit, which further broadened in late April when he became certified as a Quickbooks Proadvisor.

2014
This was the year that we hired “employee number one” so that Jared could have a little help.  You can read all about Stephanie in a little interview that we did here.  If you want to read about the season, that is located in this post.  That post will also talk about how we began using bus benches to advertise to local traffic in our area!

2015
This was our fourth tax season with the office, and man did things really pick up.  They picked up so much that we hired Patricia as “employee number two” to keep up with things.  This was also the year that we launched www.fileoldtaxreturns.com to offer those needing to file older tax returns an option to do so.

How Did We Survive 10 Years?
Everyone knows the statistic that most businesses fail to make it to the 5 year mark.  While we have been lucky enough to avoid the top 5 reasons businesses fail, we must admit that it takes a little more than that to last for 10 years.  So what are the keys to the castle?  In summary we think:

  • Provide good service.  If you don’t do that, you’ll be lucky if you last beyond a year.
  • Value your customers. We have wonderful customers and we try to let them know that as frequently as possible.  Without them, there would be no Wilson Rogers & Company.
  • Stand out from your competitors.  We’ve all heard that insanity is defined as doing the same thing over and over and expecting a different result.  If you look, sound and act just like your competitors, expect to get their results – average!  So be bold. Do things differently. Give the public what they want, not what YOU think they want.
  • Make adjustments when necessary.  Getting to 10 years has not been a straight line drive.  We’ve had to adjust and pivot along the way.  Have we made mistakes? You bet! Have we learned from them? Continuously.  The key is to make adjustments when needed, forget the past and try to do better in the future.  If you can do that (combined with the above points), then maybe one day we’ll be reading about how you survived your first ten years.

Here’s to a bright future!

Anatomy of Bus Bench Ads

First Generation Bus Bench Ad; Soon To Be Retired...

First Generation Bus Bench Ad; Soon To Be Retired…

When you’re in business, effectively engaging your prospects and potential customers is half the battle of generating revenue.  However, when you communicate via different advertising media (e.g. TV, radio, internet, outdoor, etc), you have to make sure that the design has been properly tailored.  If the ad design doesn’t match the media, you risk the possibility of losing a lot of money.  Case in point; our bus bench ads.

In 2014 we began using bus bench ads to extend our marketing reach around our retail office.  While the bench didn’t “break even” from the standpoint of how much we spent on it versus the revenue generated, it did bring us some customers.  With that said, we went back to the drawing board when it came time to redesign it for our contract renewal.  Why?  Well, we felt that the original version may have been a little too “busy” and cluttered.  Thus, we tried to streamline it so that it delivered our message in line with the media (i.e. quick view, limited space and only a few seconds to capture your “on-the-go” audience).

Revised, Revamped and Ready To Reap Revenue!

Revised, Revamped and Ready To Reap Revenue!

Designing for outdoor media is a challenging communication task.  It requires that one transmit their concept with both clarity and focus.   With that being said, here are the top ten points to keep in mind when developing effective outdoor advertising:

The Five W’s.  You want to convey the what, where, why, when and who in the most expedient manner possible.  Some of you may say that the w’s aren’t in the order that you remember them in from school.  Well, when it comes to advertising, the prospect wants to know what’s in it for me before they even care who is offering it.  Thus, tell them what you’re offering, where they can get it, why they need it, when they can buy it and who you are in that order.  They can always find out who you are, but that isn’t going to initially spark them to continue reading your ad.

Keep your message short. Refine your message to its most basic elements; you may only have 30 seconds of their time if you are lucky.  You’re NOT trying to sell them on the spot so don’t waste your time or money attempting to do so.  Remember, you just want the person to desire to learn more about the goods and services of the company so they will follow your call to action.

Use a “call to action.”  The main reason businesses fail to make the sale is because they never ask for it!  If you want the person to do something, explicitly tell them what steps they should take.  Things such as call now, visit this website or visit us at 123 Anywhere Street are what we’re referring to.  If your space is limited, at a bare minimum the ad copy should be designed so readers have the essential information and are stimulated to respond.

Use bold, vibrant colors.   Colors that complement and contrast each other work best. Using more than two or three different colors isn’t advisable.  Designs have better readability with opposite colors used next to each other for higher contrast. With colors that are too similar, design elements can blend together at a distance and get lost.

Eliminate unnecessary information.  You’re probably not advertising services from Chicago to prospects in Florida.  Thus, eliminate items such as area codes and city names if they aren’t absolutely needed.

KISS.  Keep it simple sweetheart!  Limit the complexity and number of concepts communicated.  The more that prospect has to digest, the harder it will be for them to remember just what it is you do.

Use photos and graphics.  There is a reason that Jared’s picture is on the benches.  Pictures help to create intrigue, convey mental images as well as help an ad stand out.  For example, if you see the bench with Jared’s face on it, you might just look at it simply to satisfy your curiosity as to who that guy is?  Ads with images are viewed far greater than those with only text, so make sure to use those pictures!

Use large, clear fonts. You want to ensure that you copy is readable; especially for the most important concepts of the ad.  In our first generation benches the company name was the most prominent.  In the second generation we changed this so that our services were primary.  Why?  See the five w’s above.

Use intrigue. Make your prospects want to learn and know more about you and what you have to offer.  Thus, be intriguing in both words and imagery.

Keep the layout simple.  Remember, you’re trying to say a lot in a little amount of time.  Make sure that the layout is clean with a clear-cut message and focus.  Remember less is always better.

Hey, Who Is That Guy?

Businesses are funny entities.  They make the products we purchase, seduce and entice us with their ads and even influence the world we live in.  But behind these often ambiguous enterprises are real life people like you and I.  They have lives, families, hobbies, interests, opinions and the like.  Yet, most customers never get to really meet these individuals who, in reality, are the life source of the company.  With that being said, I figured it would be nice to share some interesting facts about the guy who primarily runs this blog thingy.

So in short, my name is Jared R. Rogers.  I’m the guy at the helm of Wilson Rogers and have been for quite some time.  It is true that I am a Financier by trade and have been involved in many facets of the profession (Public Accounting, Industry Accounting, Operational Analysis, etc.) for over 13 years now.  Yet, I am far more than just a “numbers guy” and if you had a chat with me at length, you’d probably wonder just what I am doing in the accounting field.  So how about a quick round of 10 questions?

1.   Just how did you wind up in Finance?

Back in High School I had an interest in going into law enforcement.  But the idea of facing the thugs and hooligans of Chicago’s mean city streets didn’t really appeal to me.  Thus, I thought that working for the Illinois State Police or FBI was actually a better option.  Problem with the FBI is that in order to be an agent, you had to have a college degree in one of five fields (Accounting being one) AND you had to have two years of work experience.  Thus, when it was time for me to graduate, I decided to go and work for the Accounting firm KPMG, LLP.  Needless to say, I never went back and applied for that FBI gig!

2. You’ve been in the profession for over 13 years?

September 13th 1999; that was my first day in Corporate America.  Ironically, the picture below is me headed off to my first day as taken by my mom – yeah, my parents were gracious enough to let me live at home my 1st year after college (that was before I bought an apartment building at 23 and became a slumlord).

I worked in the audit practice of KPMG for about 3 years and during that time passed the CPA exam.  Eventually, I decided that 50-60 hour work weeks weren’t worth my health and decided to get a “normal” job.  From there I went to the tool manufacturer Robert Bosch (they make Bosch/Skil/Dremel) and got a gig in the accounting department.  Over the course of two years I decided that accounting was kind of boring and that the “sexy side” of the business (Finance) was where I wanted to be.

So with that, I began pursuing my MBA and in the process switched jobs to PepsiCo.  I worked at PepsiCo for about 4 years and in the process got to work as a Financial Analyst for Gatorade.  It was here that I got to work on some pretty cool things, saw the importance/value of all functions within a company (e.g. Sales, Marketing, R&D, etc) and really figured out that my mind is actually more oriented towards business as a whole versus just accounting.  After PepsiCo I moved to Hyatt where I assumed management roles within the BU Finance function and Corporate Planning & Analysis (FP&A) team.

3.  So just how did you start doing taxes?

Well, being an accounting major, I was not going to pay someone to do my taxes.  Thus my start in taxes began with me doing my own.  Owning an apartment building led me to learn the intricacies of some of the more complex individual tax matters.  I’ve always been a proponent of giving back, and during the time when I was working for KPMG, I began to participate in the IRS’ VITA program. After a few seasons of working with VITA (and the typical “hey, you’re a CPA, I have a tax question for you”) I decided that doing taxes on the side might be a cool way to pass the time during the winter.  So from there, things just started to grow and I’ve been involved in the tax world ever since.

 4.   If you find accounting boring, finance sexy and you have a business oriented mind, why do you do taxes again?

As I mentioned above, I’m not your typical accountant.  When I say that accounting is boring, I mean that the process of recording entries and preparing financial reports is not exciting.  Most of the information is historical in nature (meaning it’s already happened) and it is very routine in nature.  Finance and business tend to be more dynamic and really benefit from forward looking analysis.  I mean, if you are stuck in the desert, trying to figure your way out of the place is far more exciting than looking at the  footsteps you’ve created  in the sand right?  Thus, taxes are intriguing to me because there is a fair amount of ambiguity and getting it right can sometimes be a challenge.

5.  You left KPMG because of your health?

The short answer is yes.  At the time I hadn’t learned to manage stress appropriately and my body manifested this as mild high blood pressure.  I take my health pretty seriously so I decided that my personal wellbeing was worth more than the paycheck I was making.  With that, I decided to move on, which gave me more time to participate in activities and just love life in general.

 6. What are these said activities?

They have varied over the years, but typically involve me being active or using my mind.  I played football in High School so I’ve lifted weights for many years.  During this time I also rode as a bike messenger which really kept me fit.  I’m also a big fan of electronic music (hey Chicago is the House Capitol of the US in my opinion) and used to DJ when in college.  While I no longer DJ, I love to hear a good mix during my training and workouts.

In my initial years of corporate work, I had less time to be active so I wrote a book just for kicks.  I also became interested in motorcycles as it was a natural extension of my love of bikes.  Best trip?  Chicago to LA and back during a summer road trip on my Honda Shadow!

But all of that not being active caught up with me and at one point my weight topped out at 218 lbs (I played football at like 165 lbs).  So in 2007 I started racing bikes for these guys.  I can honestly say that the past 5 seasons have been a blast especially this most recent one.  This is from one of my more memorable races this summer:

In addition to the above, I also enjoy swimming and yoga as I find they balance my body out given all the time I spend on the bike.

7.  So your weight has obviously gone down right?

Yes, but it wasn’t without a lot of hard work.  See, when your body is used to being active, it takes a lot to get it to shed pounds because it’s adapted to the workload.  Well, that and when you like to eat like a horse and love sweets like I do!  Combine that with the fact that bike racing is REALLY hard, it became obvious to me that I would not do too well weighing what I did.  So over time, I began to modify my already 90% healthy diet and started working out even more.  With that, the pounds started to come off.  With a little more focus on my offseason training and shifting to a Vegetarian diet, my weight is down to within 10lbs of where I want it to be.

 8. Wait, you don’t eat meat?

When a car pulls up to me on my bike in the dead of winter, inevitably the driver looks at me as if I was the escaped Bronx Zoo Cobra!  The same reaction is usually what I get when people hear that I am a Vegetarian.  I haven’t “knowingly” eaten meat since mid-2010 (I’m sure someone may have slipped me a Mickey or two) and while I can’t say that I will never eat it again, I can say that I have no intentions to do so in my foreseeable future.  Over the years, I had refined my eating to mostly turkey, chicken, fish.  However, it was after reading an article about the treatment of animals going to the slaughterhouse as well as the health benefits of eating a meat-free diet (and the impact on athletic performance) that finally pushed me down this path.

When I was younger I wanted to be a veterinarian before I wanted to work for the FBI.  I also wanted to race in NASCAR which may explain why I love racing bikes?  Anyway, I have always had a love for animals and raising them for food just kind of feels wrong and wasteful.  By wasteful I mean, we feed a cow tons of grain (to make it weigh a few tons), use gallons of diesel fuel to truck it to a slaughterhouse, use tons of water and electricity to process and package it so we can have a burger.  Why not save all the middle men and just give me the chickpeas in the form of some tasty olive hummus?

9. So sustainability isn’t new to you?

Nope.  Back when I was little I remember that I had to earn my extra money.  My sister and I would go to the local train tracks and pick up all the aluminum cans that people tossed from their cars.  My father would then take us to the recycling center and we’d cash the cans in.  Thus, I think I’ve always been conscious of wasting things in this world and doing what we can to minimize our impact on what we take.  The same goes for business.  One of my roles at PepsiCo was within the Process & Control Development group.  This team’s job was to figure out how things worked and figure out how to do them better and more responsibly.  So, I’m a big proponent of helping businesses do things better, faster, cleaner and more efficiently than their competitors.

 10. I thought accountants lived in black and white.  Where do you think your open mind comes from?

I went to Catholic school from grammar to high school.  I attended a liberal arts college.  My parents always encouraged my sister and I to do whatever we wanted to in this world, so long as it was legal and didn’t hurt anyone else.  Based on this foundation, I had a lot of exposure to many things in life.  And because I had all of this exposure, I think I came to my own conclusion that there are many options when it comes to things in this world.  You don’t have to be a Catholic, you can follow the teachings of many of the other religions of this world or you can follow none of them at all.  But at the end of the day, we all tend to believe in treating people well and trying to do what is right.  So with that said, I tend to place less importance on individual beliefs so long as we believe in the same general things.

However, when it comes to the land of taxes, there is no such thing as having an open mind.  You either do it right or you cause yourself a lot of grief.  Personally, I can do without the drama in my life!

Well, I know this was a long post, but hopefully you’ve gathered a little more about the man behind the curtain.  Yes, I live and breathe in the world of finance, but I am also a regular person.  I love interacting with people, helping out those in need, trying to keep this bag of bones in shape and keeping the old mind active.  While I am far from perfect, I strive to do the best I can each day and hopefully make someone’s day a little brighter.  Until we chat again.

By |2020-09-16T11:12:54-06:00December 22, 2011|Categories: Who's The Boss?|Tags: , , , , |Comments Off on Hey, Who Is That Guy?
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