Tag Archives: bus bench ads

Anatomy of Bus Bench Ads

First Generation Bus Bench Ad; Soon To Be Retired...

First Generation Bus Bench Ad; Soon To Be Retired…

When you’re in business, effectively engaging your prospects and potential customers is half the battle of generating revenue.  However, when you communicate via different advertising media (e.g. TV, radio, internet, outdoor, etc), you have to make sure that the design has been properly tailored.  If the ad design doesn’t match the media, you risk the possibility of losing a lot of money.  Case in point; our bus bench ads.

In 2014 we began using bus bench ads to extend our marketing reach around our retail office.  While the bench didn’t “break even” from the standpoint of how much we spent on it versus the revenue generated, it did bring us some customers.  With that said, we went back to the drawing board when it came time to redesign it for our contract renewal.  Why?  Well, we felt that the original version may have been a little too “busy” and cluttered.  Thus, we tried to streamline it so that it delivered our message in line with the media (i.e. quick view, limited space and only a few seconds to capture your “on-the-go” audience).

Revised, Revamped and Ready To Reap Revenue!

Revised, Revamped and Ready To Reap Revenue!

Designing for outdoor media is a challenging communication task.  It requires that one transmit their concept with both clarity and focus.   With that being said, here are the top ten points to keep in mind when developing effective outdoor advertising:

The Five W’s.  You want to convey the what, where, why, when and who in the most expedient manner possible.  Some of you may say that the w’s aren’t in the order that you remember them in from school.  Well, when it comes to advertising, the prospect wants to know what’s in it for me before they even care who is offering it.  Thus, tell them what you’re offering, where they can get it, why they need it, when they can buy it and who you are in that order.  They can always find out who you are, but that isn’t going to initially spark them to continue reading your ad.

Keep your message short. Refine your message to its most basic elements; you may only have 30 seconds of their time if you are lucky.  You’re NOT trying to sell them on the spot so don’t waste your time or money attempting to do so.  Remember, you just want the person to desire to learn more about the goods and services of the company so they will follow your call to action.

Use a “call to action.”  The main reason businesses fail to make the sale is because they never ask for it!  If you want the person to do something, explicitly tell them what steps they should take.  Things such as call now, visit this website or visit us at 123 Anywhere Street are what we’re referring to.  If your space is limited, at a bare minimum the ad copy should be designed so readers have the essential information and are stimulated to respond.

Use bold, vibrant colors.   Colors that complement and contrast each other work best. Using more than two or three different colors isn’t advisable.  Designs have better readability with opposite colors used next to each other for higher contrast. With colors that are too similar, design elements can blend together at a distance and get lost.

Eliminate unnecessary information.  You’re probably not advertising services from Chicago to prospects in Florida.  Thus, eliminate items such as area codes and city names if they aren’t absolutely needed.

KISS.  Keep it simple sweetheart!  Limit the complexity and number of concepts communicated.  The more that prospect has to digest, the harder it will be for them to remember just what it is you do.

Use photos and graphics.  There is a reason that Jared’s picture is on the benches.  Pictures help to create intrigue, convey mental images as well as help an ad stand out.  For example, if you see the bench with Jared’s face on it, you might just look at it simply to satisfy your curiosity as to who that guy is?  Ads with images are viewed far greater than those with only text, so make sure to use those pictures!

Use large, clear fonts. You want to ensure that you copy is readable; especially for the most important concepts of the ad.  In our first generation benches the company name was the most prominent.  In the second generation we changed this so that our services were primary.  Why?  See the five w’s above.

Use intrigue. Make your prospects want to learn and know more about you and what you have to offer.  Thus, be intriguing in both words and imagery.

Keep the layout simple.  Remember, you’re trying to say a lot in a little amount of time.  Make sure that the layout is clean with a clear-cut message and focus.  Remember less is always better.

New Site For Filing Old Tax Returns

He's Back. Uncle Sam Wants You!!!!

He’s Back. Uncle Sam Wants You!!!!

Sometimes things happen.  Life get’s in the way.  Your health takes an unexpected turn for the worse.  You have the best intentions of getting out of the financial hole you are in, but the hole just seems to keep getting deeper.  No matter what the reason is, sometimes the tax returns just don’t get filed on time.  And sometimes they don’t get filed for a few years.  But don’t worry, now you have an option to get back on track.  Introducing fileoldtaxreturns.com!

Fileoldtaxretruns.com is our recently developed sister site to helps those who specifically have unfiled tax returns from previous years.  Why create a separate website; especially if the services are provided the same fine professionals who run Wilson Rogers & Company?  Keep reading.

Software availability.  If you have old tax returns to be filed and are the DIY type, you’ll quickly stumble onto something.  Software providers typically STOP offering tax software for a particular year once the IRS has shut down the e-file platform.  Thus, if you want to prepare your return electronically, there are a limited number of online sites you can use or you have to manually fill out the forms once you download them from the IRS website.  But what if you don’t want to prepare the return?

Real people available year round.  It’s no secret that most retail tax offices close up shop once the tax season is over.  If you have a deadline to provide a tax return to someone (e.g. loan officer for that new home you’re trying to purchase), you might find it hard to locate anyone who can prepare it for you, when YOU need it.  Thus, fileoldtaxreturns.com was created as a option so that taxpayers could get these old returns prepared all year round.  Depending on the situation, you may be able to get them done in as little as 24 hours!

Real people available year round!

Real people available year round!

Repository of tax law.  Tax laws are constantly changing.  Even if you don’t want to have someone prepare your return for you, what laws and tax rates were in effect back when your tax return was due?  Not to worry, fileoldtaxreturns.com has a tax help blog that has all of the historical information that you would need to ensure that your return was done right.  While only containing historical tax rate tables at the moment, it will soon be expanded to include tax law summaries for each year as well as specific information on various credits, deductions and other items.

Help with IRS debt.  It’s not uncommon for those who have unfiled returns to also have amounts owed to the IRS.  Sure, you’ve seen all those companies with the late night infomercials telling you how you can settle your debt for pennies on the dollar if you owe more than $10,000 to the IRS.  But can you trust them?  How do you know if they are reputable?  Well, fileoldtaxreturns.com has a dedicated Got IRS Debt page that will not only inform you of your options when it comes to settling your tax debt, but inform you of your rights!

So there you have it.  If you have (or know someone who has) unfiled tax returns, why not pay a visit to the site?  If you need to speak to someone, you can call the site’s dedicated support number at 844-TAXES88 or 844-829-3788.  Plus, when you visit the site, you can sign up and save 30% off current year tax preparation rates.

Until next time…